Viral like a mad cow...

I had mentioned before that I am a big fan of the work of the ad fim Crispin Porter +Bogusky (no, I am not affiliated with them in any way whatsoever). So here is a link to another of their successful (and very funny) viral ad campaigns, The Angus Diet, which takes the form of a spoof on fad diet cults like SouthBeach. Viral marketers have to be good entertainers as well as good marketers. At least, it's a lot more fun for everybody that way.